XTB Launches Free Shares Promotion and Education Drive in MENA Expansion

XTB, one of Europe’s largest multi-asset brokers with over 1.7 million clients worldwide, has relaunched its popular free shares campaign, this time targeting retail traders across the Middle East and North Africa (MENA).

The promotion, which offers 10 free Emaar Properties (EMAAR) shares to new clients, accompanies a broader financial literacy initiative designed to help first-time investors understand the fundamentals of trading and long-term investing.

XTB Pairs Free Shares with Investor Education

The offer is part of XTB’s new program, “Mastering Your Money: The XTB Investor Mindset.” According to the company, new clients who open accounts from this week are eligible to receive the free Emaar shares upon verification.

Unlike many broker promotions focused solely on sign-up incentives, XTB is framing this campaign around education. Participants will have access to a series of interactive workshops hosted by industry professionals, covering market basics, trading technology, and personal finance principles.

“We want to help retail investors across the MENA region build lasting financial skills, not just short-term trading habits,” an XTB representative said.

Highlighting UAE-Listed Stocks

The campaign focuses on Dubai-listed blue-chip companies, including Emaar Properties, Talabat, and Salik, reflecting XTB’s regional emphasis on local equity markets.

Emaar remains one of the Dubai Financial Market’s most traded stocks, up roughly 6.6% year-to-date, trading around 13.85 AED. The developer has benefited from sustained momentum in the UAE’s real estate and infrastructure sectors, both of which have attracted increased investor attention through 2025.

The broker established its Dubai office in March, aiming to provide localized support and tailor its trading experience to regional preferences.

Middle East Brokers Race for Market Share

XTB’s MENA-focused push comes amid a surge of international brokerages seeking footholds in Dubai’s regulated markets. According to the Dubai Financial Services Authority (DFSA), license applications rose 18% year-over-year in the first nine months of 2025.

To manage the influx, the regulator recently introduced a digital licensing platform that shortens approval times by nearly 33%, making the UAE one of the fastest jurisdictions for CFD and forex licensing.

Trading activity in the region has climbed sharply this year. Capital.com reported $804 billion in MENA trading volume for the first half of 2025, up 53% from late 2024, with the UAE accounting for nearly 72% of total regional turnover. Tickmill also recorded a 54% annual volume increase, underscoring the market’s rapid growth.

XTB’s Education-First Strategy

By emphasizing financial education and long-term investing, XTB aims to differentiate itself from competitors relying on bonuses and deposit matches to attract retail clients.

The broker’s regional workshops are designed to build trust with new traders while reinforcing its brand as a transparent, client-focused platform.

“Our goal is to help traders develop sustainable habits that go beyond short-term speculation,” XTB noted in a statement.

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The Dubai Financial Services Authority continues to expand its regulatory reach as more global brokers enter the market. According to its latest annual report, the DFSA Now Oversees More Than 900 Regulated Entities and Issued $2.5 Million in Penalties in 2024 — underscoring the authority’s growing enforcement presence within the DIFC.