Doo Prime Rebrands to D Prime as Doo Group Opens Major Cyprus Office

Doo Prime, part of Doo Group, has officially rebranded as D Prime, unveiling a refreshed logo, new color palette, and redesigned website. The rebrand coincides with the opening of Doo Group’s largest European office in Limassol, Cyprus, which will act as a strategic hub for the Europe, Middle East, and Africa (EMEA) region.

Strategic European Expansion

The new Limassol office, staffed with around 80 employees, will support D Prime’s expansion in Europe under the group’s Cyprus Investment Firm (CIF) license. This regulatory authorization enables the offering of derivative products such as CFDs to clients across the European market.

Doo Group holds multiple regulatory licenses globally, including in the United States, United Kingdom, Australia, Hong Kong, Malaysia, and Indonesia, strengthening its ability to serve a wide range of international clients.

New Logo, Colors, and Digital Experience

The updated D Prime logo incorporates a stylized “D” merged with a reverse quotation mark forming a “P.” The firm’s new visual identity features Highlighter Yellow as a primary brand color, aiming for a modern, distinctive look.

The rebranded website introduces 3D animations, real-time pricing, interactive trading tools, localized payment options, and multi-platform compatibility. It is built on the Statamic content management system, providing a more dynamic and flexible digital experience for clients.

Trading Volume Trends

While the rebrand and expansion mark a new chapter for the company, Doo Group’s trading volumes have shown seasonal shifts. In June 2025, volumes reached $128.6 billion, down from $193 billion in March and April during tariff-driven volatility. Despite the drop, June’s figures were 1.89% higher month-over-month and approximately 22% above the same period in 2024.

Operational Efficiency via Doo Clearing

In parallel, Doo Clearing, Doo Group’s UK-based entity, has partnered with Aurum Solutions to automate reconciliation processes. This upgrade is designed to improve compliance with the Financial Conduct Authority’s Client Asset Sourcebook (CASS) regulations.

According to the company, the automation reduces reconciliation time by 92%, saving around two hours each day, and is expected to enhance both operational efficiency and regulatory adherence.

The rebrand and Cyprus expansion come as other brokers in the industry are also strengthening their presence in top-tier jurisdictions. Earlier this year, Moneta Markets secured a UK FCA license through the acquisition of VIBHS Financial Ltd., marking a significant step in its global growth strategy. Read the full article here: Moneta Markets Secures FCA License via VIBHS Acquisition, Eyes Global Expansion.